LVMH calls on Tony Parker to recruit luxury apprentices – WWD

Retired basketball star Tony Parker was in a gymnasium in the neighboring Paris commune of Clichy-sous-Bois on Wednesday, helping LVMH Moët Hennessy Louis Vuitton launch a recruitment campaign in France for hundreds of apprenticeships, internships and jobs in a variety of luxury trades.

Dubbed “You and me”, the month-long tour continues in Reims, Valence, Orléans and Paris, targeting middle and high school students and university students, as well as “people looking for retraining opportunities”, according to the conglomerate. French, parent of the brands. including Dior, Kenzo, Moynat, Guerlain, Berluti, Dom Pérignon, Parfums Givenchy and Cheval Blanc.

Chantal Gaemperle, executive vice president of human resources and synergies at LVMH, said the group had a “record” 1,200 vacancies by April, “making it more important than ever to reach out and to engage with our future talents across France“.

A dedicated site,, lists apprenticeships in make-up formulation, sewing and leather goods craftsmanship, as well as careers in customer advice, styling and hospitality.

The annual recruitment campaign is part of the Institut des Métiers d’Excellence, a work-study program set up by LVMH in 2014 and combining craftsmanship, creative and commercial know-how.

Parker, a former NBA player, is also the founder of the Tony Parker Adéquat Academy in Lyon, France, which provides athletes with education and training and helps them find jobs. According to him, “access to excellence, recognition of know-how and transmission of skills are all values ​​that inspire me every day”.

Tony Parker
Courtesy of LVMH

He noted that a second Tony Parker Adéquat Academy is expected to open in Saint-Ouen sometime after the Paris Summer Olympics in 2024. These schools, and LVMH’s Institut des Métiers d’Excellence, “are all focused on passion and provide real-world labs. define new ways of supporting young people and helping them pursue their life projects,” he added.

The recruitment events, also streamed and replayed online, will include live demonstrations by tutors and apprentices, as well as coaching sessions in CV writing and interview preparation courtesy of LVMH executives.

New this year are customer experience training programs specifically for people with disabilities and another focused on distance selling skills.