Pricer France receives the “2021 Excellence Award – Innovation in the digitalization of retail”

Pricer France received the “2021 Excellence Award” from the Swedish Chamber of Commerce (CCSF) in France for its innovation in the digitalization of retail.

The award was presented by HRH the Crown Princess victoria of Sweden during the prestigious Franco-Swedish Evening on December 6 at the Pavillon Vendôme – historical monument of the Palace of the Swedish Bank in Paris, “Bank of Sweden and of ParisThe event was organized by the CCSF as part of Team Sweden French-Swedish Business Day in collaboration with the Embassy of Sweden and Affairs Sweden.

Motivation of the jury for the award of the prize to Pricer France:

Pricer France wins the Excellence Award for its strong and persistent commitment and investments in the French market for many years, exceptional logistics technology offering simplified procedures for sophisticated processes in the service of efficient and environmentally friendly solutions in the retail trade reducing the carbon footprint through energy savings and optimized management of food waste. These achievements have resulted in the conclusion of major partnerships and major commercial contracts in the very competitive French market.

“When Pricer started 30 years ago, France was one of the first markets to understand the real value of in-store digitization and embrace digital price tags in retail, ”says Helene Holmgren, President and CEO of Pricer. “France remains one of our most important markets in the world and we are very proud of the long-standing relationships with our French customers who we look forward to continuing to support with new innovations for many years to come. “

“Pricer is a real model for synergies and Franco-Swedish cooperation”, declares Edvin Ruud, Managing Director of Pricer France. “At Pricer, we work as a team in close collaboration with our customers to offer them the most reliable, long-lasting and advantageous solution. Receiving this award for our performance in the very competitive French market is therefore not only a great honor but also a proof of mutual trust and respect. “

This prize rewards innovative Swedish companies for their exceptional performance and their investments in the French market.

The event was preceded by a Franco-Swedish Business Summit, a high-level conference on the decarbonisation of the economy and a Franco-Swedish Tech & Innovation fair presenting impact innovations and co-creations between startups. and large companies. Helene Holmgren, CEO of Pricer, participated in a panel discussion on digitization as a platform for the green transition.

For more information, please contact:

Helene Holmgren, Chairman and CEO, +46 702 870 068

Edvin Ruud, general manager of France, +46 733 979 333

About Pricer

Pricer AB is a leading global technology company serving the rapidly growing smart retail market with digital in-store solutions that improve both store performance and the shopping experience. Through electronic shelf labels, cutting-edge technology, such as wireless optical communication and AI, and continuous innovation, Pricer provides the foundation for in-store communication and efficiency. The industry-leading Pricer platform has 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For more information, please visit www.pricer.com

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